We take a peak into the strategy and monetization of the super successful photography Youtuber.
Peter McKinnon is a photographer & filmmaker. lover of coffee and good stories, currently residing in Toronto, as he describes himself. He has 4 Million followers on his youtube photography channel. That is certainly enough to ask how the heck did he do that?
But let’s first have a look at Peter’s first and still most successful video:
Fortunately, fellow YouTube Paddy Galloway has asked the same question and found a few answers. He categorized McKinnons actions in three steps:
- Gaining attention
- Providing quality content
- Growing relationships
But let’s enjoy the Paddy’s explainer video:
Since this video gained some sort of cult following, Paddy did a follow up looking at how Peter McKinnon monetizes his content:
I looked up one of Paddy’s sources and found an interview that Sara Dietschy did with McKinnon. Here is a part where they talk about the importance of Google ads for Peter.
Graphic by One Man Line / Shutterstock, color by Marcell