How did you do it, Peter McKinnon?

21 Sep, 2019

We take a peak into the strategy and monetization of the super successful photography Youtuber.  

Peter McKinnon is a photographer & filmmaker. lover of coffee and good stories, currently residing in Toronto, as he describes himself. He has 4 Million followers on his youtube photography channel. That is certainly enough to ask how the heck did he do that? 

But let’s first have a look at Peter’s first and still most successful video: 

Peter McKinnon

Fortunately, fellow YouTube Paddy Galloway has asked the same question and found a few answers. He categorized McKinnons actions in three steps: 

  1. Gaining attention
  2. Providing quality content
  3. Growing relationships

But let’s enjoy the Paddy’s explainer video:

Paddy Galloway on Peter McKinnon

Since this video gained some sort of cult following, Paddy did a follow up looking at how Peter McKinnon monetizes his content: 

Paddy Galloway on Peter McKinnon

I looked up one of Paddy’s sources and found an interview that Sara Dietschy did with McKinnon. Here is a part where they talk about the importance of Google ads for Peter. 

That Creative Life with Peter McKinnon

Graphic by One Man Line / Shutterstock, color by Marcell

Marcell Nimfuehr

Marcell is a jack-of-all-trades. He as a writer and filmmaker, has worked in strategic marketing and is one of the makers of SmartLike, home of "Just the Hits" blog. He loves Science Fiction, reportage photography and Russian movies from the Soviet era.